ASR Media Receives 4 Mid-Atlantic Emmy® Award Nominations
The Lehigh Valley-based production company has received 8 statues since 2012.
ASR Media, a Lehigh Valley-based production company, received four 2025 Mid-Atlantic Emmy® nominations, including nominations for the organization’s community service and for the Vice President of Post-Production, Abby Mutschler’s editing craft. This marks the first time ASR Media has been nominated for the Community Service and Editor Craft - Spot Announcement Emmy awards. The Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences will announce the winners on Sept. 20, at the Marriott Downtown in Philadelphia.
“We are incredibly honored and excited to receive four 2025 Mid-Atlantic Emmy® nominations, including our first-ever nominations in the categories of Community Service and Editor Craft,” said ASR Media’s Owner Ashley Russo. “A special shout-out to the St. Luke’s University Health Network team for their incredible collaboration on both ‘The Universal Language’ and ‘Finding the Light,’ which have been meaningful projects not only for us as a team but also for the communities we aim to serve.”
The Editor Craft award recognizes excellence in a specific craft discipline, demonstrating the skills of one or more individuals. The Community Service award recognizes outstanding non-news or news programming produced specifically to support a worthy community cause, involving the entire organization in an ongoing effort to raise awareness or marshal support.
During this eligibility year alone, ASR provided over $100,000 in-kind and discounted media services to more than 25 nonprofit organizations. These services ranged from promotional videos and social media content to strategic storytelling pieces for major fundraising events, galas and luncheons. The content created was used to educate, motivate and mobilize audiences, and over $28 million was raised to support healthcare, youth development, housing, education and more.
ASR Media partnered with organizations including United Way of the Greater Lehigh Valley, St. Luke’s University Health Network, Good Shepherd Rehabilitation and the Pediatric Cancer Foundation of the Lehigh Valley. Additionally, team members actively serve on nonprofit boards and committees, including the American Heart Association, Girl Scouts of Eastern Pennsylvania, Cancer Support Community, Wildlands Conservancy, River Crossing YMCA and the Volunteer Center of the Lehigh Valley.
ASR Media received nominations for the following:
Community Service
Nominee: Ashley Russo, ASR Media
Editor Craft, Spot Announcements
Nominee: Abby Mutschler, Vice President, Post-Production
Community: The Universal Language
Segment: St. Luke’s University Health Network/ Hispanic Center
Individual Nominees:
Ashley Russo, Executive Producer
Kenneth Szydlow, Executive Producer
Sara Viteri, Producer
Ethan Arner, Director of Photography
Dakota Reinike, Senior Editor
Finding the light
Segment: St. Luke’s Health University Network, Emotional Wellness
Individual Nominees:
Ashley Russo, Executive Producer
Kenneth Szydlow, Executive Producer
Sara Viteri, Producer
Ethan Arner, Director of Photography
Vernard James, Camera/Editor
“I’d like to extend a huge thank you to everyone on our team, from our producers to the camera operators and editors,” said ASR Media’s President Katie Santana. “Every single person has contributed to the heart and soul of these projects, and these nominations are a testament to the hard work, passion and collaboration that we put into every project.”
ASR Media has been nominated for 31 Mid-Atlantic Emmy® awards and awarded 8 statues in 2013, 2015, 2017, 2020, 2021, 2022, 2023, and 2024. The production company strives to capture impactful community stories by creating team, overview, testimonial, and branded content and skillfully sharing insights and successes around unique products and services. In addition to its corporate and commercial work, ASR Media co-produces St. Luke's HealthNow with St. Luke's University Health Network, which airs as part of St. Luke's Monday night line-up on WFMZ-Channel 69.
The Mid-Atlantic Chapter serves the television community in the Pennsylvania, New Jersey, and Delaware regions. Peer panels in other major television markets judge entries. The full list of 2025 nominees is available at natasmid-atlantic.org/awards/2025-mid-atlantic-emmy-nominees/.