ASR Media, Fig Lehigh Valley Expand Creative Team

ASR Media, an Emmy® award-winning production company, announced the addition of Content Producer Rylee McGarrigle, who supports both ASR Media and Fig Lehigh Valley, a quarterly magazine that celebrates local businesses and nonprofits.

“It’s been such a joy to watch Rylee grow within our organization,” said Katie Santana, president of ASR Media. “Seeing her progress from an intern to a full-time team member reminds us why investing in emerging talent is so meaningful, and I’m excited to see how her talent continues to blossom.”

As a content producer, McGarrigle is responsible for supporting all aspects of video production, from research and pre-production planning to on-site assistance during filming. The position also involves collaborating closely with clients, learning the fundamentals of camera setup and operation, and developing skills in basic editing software and workflows. Additionally, the role contributes to the creation and management of digital and social content for both ASR Media and Fig Lehigh Valley, ensuring alignment with each brand’s storytelling and creative standards.

McGarrigle previously served as a production intern for ASR Media and as an intern with Fig Lehigh Valley during the spring of 2025. She was then hired as a production apprentice from June to August, and joined the team as a full-time content producer in September. McGarrigle graduated from Kutztown University, where she majored in film and minored in women’s, gender and sexuality studies. While attending the university, she led the freshman orientation program, which strengthened her leadership and communication skills.

“I’ve always had a passion for filmmaking and anything creative,” said McGarrigle. “Community has always been an important part of my life, so getting to share stories across the Lehigh Valley is super rewarding.”

Meet the full ASR Media team by visiting www.asrmediaproductions.com/team.