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ASR Media Productions Launches a New Venture


BETHLEHEM, Pa. - Jan. 10, 2019 - PRLog -- In today's face-paced, hectic world teeming with soundbites and video clips, podcasts offer an opportunity to slow down and immerse oneself in a story. According to Ashley Russo, host of The PEAK TV and President & Executive Producer of ASR Media Productions, "Podcasts are gaining in popularity because they give people a chance to get to know a subject or person on a deeper level." With story-telling in her blood, Russo has set forth to conquer another communication medium. Unscripted with Russo, a weekly podcast, welcomes decision-makers and influencers from around the Greater Lehigh Valley area to uncover the pivotal choices they've made and personal experiences that have led to their success. Russo shares her conversations with local VIPs to find out the story behind their personal and professional accomplishments.

Upcoming guests include:

• Anne Baum, Vice President of Capital BlueCross, Lehigh Valley
• Craig Thatcher, award-winning guitarist, vocalist, and songwriter from The Craig Thatcher Band
• Paula Young, Director of Public Relations and Marketing for Young Medical Spa and host of It's a Young Thing Podcast
• Eve Russo, award-winning journalist and anchor of WFMZ 69 News at Sunrise

ASR Media Productions' offices on Main Street in Hellertown serve as the podcast's production location. Housed in a classic craftsman-style dwelling, the homey feel of the set lends itself to intimate conversations. Each episode features a single guest and a casual conversation with Russo over wine. They explore topics from the best piece of advice ever received to what's always in your purse/wallet/pocket. The relaxed atmosphere sheds a personal light on their public persona and candid anecdotes are often revealed.

Unscripted with Russo is an opportunity for The PEAK TV brand to grow creatively on a new platform that routinely connects with just under one-quarter of the U.S. population. "Producing The PEAK TV, we were often inspired by the personal stories shared. Video and television production offer a unique opportunity to get know people on a very personal level. Now those same conversations that have ended up on the cutting room floor are recreated during Unscripted with Russo. The Valley is chock full of interesting, relatable folks from whom we can all learn."

The first episode of Unscripted with Russo will be available on Friday, January 11 at 4 PM on Apple Podcast and Spotify with new episodes following each week. Listeners are encouraged to subscribe; follow The PEAK TV on Facebook (, Twitter (, YouTube ( and Instagram for additional podcast information and updates, fun extras, and a peek behind the scenes.

Ashley Russo