How ASR Media Helps Brands Build Trust & Authenticity Through Video Content
Trust in brands is more fragile than ever.
Confidence in businesses is declining, and audiences are increasingly skeptical of marketing claims that feel staged or insincere. At the same time, expectations are rising. According to Edelman’s 2025 Trust Barometer, a growing number of consumers believe it is essential for brands to make them feel good, happy, confident, inspired, safe, and calm.
Sharing video content is an impactful way for brands to foster authenticity, deepen audience engagement, and strengthen trust at every touchpoint.
While most video content helps brands' authenticity, three types of videos that build consumer trust are:
1. Customer testimonials resonate with audiences
One of the most powerful ways to build brand trust is through customer testimonials. Sharing real stories from people who have experienced your products or services firsthand fosters an immediate sense of trustworthiness and relatability for potential customers.
ASR Media helps brands capture the genuine voices, emotions and experiences of satisfied clients and customers, establishing authenticity and enhancing credibility.
The video below showcases how a testimonial video from BSI Corporate Benefits immediately establishes a sense of brand trustworthiness for ET&T.
2. Company branding videos communicate your mission and elevate your voice
Branding videos are a powerful tool for heightening your voice in a crowded marketplace. Company overviews, extended interviews, behind-the-scenes features, and in-depth stories allow viewers to truly understand your brand's values, mission, and the people behind it. This type of content encourages potential clients or customers to spend more time engaging with your message, fostering trust and emotional resonance that sticks long after the video ends.
By combining compelling visuals, original messaging and intentional storytelling, these types of videos help audiences understand what your brand does and why it exists.
As illustrated by the following video, Jaindl Farms’ company overview video helps audiences understand what the brand does and why it exists.
3. Product videos influence consumers’ buying decisions
Unlike written descriptions or static images, product videos provide a dynamic and engaging way to showcase products in action. These video types offer a clear, honest look at what customers can expect, which helps eliminate uncertainty and boosts brand confidence.
Whether it's demonstrating the features, showing how the product works, or explaining its benefits, video helps potential customers visualize how your product will solve their problems or enhance their lives. By highlighting how a specific product fits into a real-world context, brands create a connection with viewers that goes beyond the sale, becoming not only a product but a solution they can trust.
The impact of a product video is evident in the example below, which showcases Spoon + Salt’s tablescaping expertise through a ‘how-to’ video, amplifying the brand’s authority and building credibility with customers.
In today’s increasingly digital society, trust and authenticity are everything. Ready to bring your mission to life? Contact ASR Media today to explore creative storytelling and content that truly resonates with viewers.