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Insider Insight

Don’t Get Left in the Dark

Despite designing cameras to mimic the human eye, they do not register light at the same efficiency or clarity as a healthy eye. A camera simply cannot process the details and contrast a human eye can see and differentiate without a little help. That help is lighting.

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Ashley Russo
Why Audio Matters More Than Video

For any video company, the most important equipment investment for high-quality production ironically has nothing to do with video. You can buy the most expensive camera in the world and at the end of the day, AUDIO will ultimately determine the success of a project.

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Ashley Russo