From Concept to Camera: GK Elite’s Olympic Story, Captured by ASR
As the official producer of Team USA’s leotards for the 2024 Olympics, GK Elite set out to do more than just outfit world-class athletes—they wanted to tell a compelling story that would captivate their audience, highlight the craftsmanship behind their designs, and drive consumer sales. That’s where ASR Media stepped in.
GK Elite partnered with ASR to create a full suite of custom video content that would bring their Olympic partnership to life. From designer interviews and behind-the-scenes production footage to product showcases and a high-energy sizzle reel, every piece was crafted with visual impact and brand alignment in mind. ASR’s team handled every stage of the process—from creative development and lighting tests to multi-camera production and post-production editing—ensuring each video was optimized for social, web, and promotional use.
With custom lighting setups, engaging storytelling, and a focus on visual excellence, ASR Media helped GK Elite not only showcase their Olympic collection but also reinforce their brand as a leader in gymnastics apparel.
