Why Video Testimonials Are Worth a Million Words

Whether you’re looking for a new hairstylist or home contractor, first-hand experience with a team, product or service can make all the difference when closing a sale. A potential customer is more likely to hire a professional suggested by a coworker than a stranger with zero stars on Angie’s List, so why wouldn’t they treat your business the same way?

Testimonials are a great way to engage with potential customers or donors while also engaging with your audience and building trust. A candid, genuine story from a previous client explaining why they adore your company is great social media and website content AND keeps new patrons walking through your door. 

If a picture is worth a thousand words, a video is worth a million. ASR Media Productions captures the heart and soul of client experiences on camera, creating a stronger impact for your target audience when compared to a written testimonial. Did you know 26% of video viewers search for more information about the associated business and 15% go directly to its website? It’s no surprise that video content is the secret to success.

Testimonial for St. Luke’s University Health Network

Testimonial for ASR Media Productions

Through a video testimonial, viewers have the opportunity to see themselves reflected back in your testimonial subject. The personal connection not only humanizes your brand but also provides credibility. The #ASRTeam knows video testimonials are perfect for social media, websites, newsletters and more.

With the guidance and expertise of the ASR team, captivate viewers and tell your story through high-quality testimonial content that engages new audiences and builds trust with your current customers. Learn more about ASR Media Productions’ video testimonial process and work with us.